Do you know what snack and drink your customers are buying when they’re out of the home? Knowing this is key to ensuring your brand is the one that delivers. Our Out-of-Home panel represents over 20 million individuals in Urban Thailand, giving unique insights into changing consumer behaviours.

Due to its fast-growing and highly competitive nature, beauty has proven to be one of the most difficult market segments to navigate. Consumers are seeking out the hottest viral trends, and their changing lifestyles are shaping new beauty needs and innovations. Is your brand ready to keep up with this ever-evolving sector?

Purchases for 0-48 months babies are important for the manufacturers. It represents 2.6 million babies in total. For Thai nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.

Behavioural analytics reveals the patterns that truly drive brand growth. By analysing disaggregated, longitudinal data, we show how people actually shop across brands, categories and channels, and turn those behaviours into clear strategies for penetration, pricing, promotion and innovation. This evidence strengthens every trade conversation, helping you demonstrate your brand’s value with confidence and negotiate from a position of strength. It also clarifies your growth potential by showing exactly where new shoppers will come from and how to reach them.

Finding additional shoppers is the most reliable way to grow, with nine out of ten brands expanding through penetration. PanelVoice is our single source survey solution that connects you directly to the people behind your data. It allows you to speak with real shoppers, link attitudes and opinions to verified purchases, and uncover the reasons behind brand performance. By combining what shoppers do with what they think, PanelVoice reveals new insights to inform strategy and unlock sustainable growth.